J Squared Inc. Trademark
and Logo Usage Requirements
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Preface
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These J Squared Inc. Trademark and Logo Usage Requirements ("Usage Requirements") set forth
J Squared Inc.'s rules for using or referring to J Squared Inc.'s brands, trademarks, product
and service names, logos and slogans. They apply to all J Squared Inc. organizations worldwide and
to J Squared Inc. resellers, developers, customers, advertising agencies, consultants, professional
writers and editors, licensees and other third parties making reference to J Squared Inc.
trademarks. J Squared Inc. reserves the right to modify these Usage Requirements as it deems
necessary or appropriate, including by written agreement or license with third parties.
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I. Rules of Proper Trademark Use.
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A. Use J Squared Inc. Trademarks as Adjectives, Never as Nouns.
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Please follow every J Squared Inc. trademark with an appropriate noun consisting of the
J Squared Inc. product or service that is branded with the mark. J Squared Inc. trademarks are
adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or
service. The J Squared Inc. trademark should be used as an adjective describing a product or
service of J Squared Inc..
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Example Set A
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The only exception to this Usage Requirement I.A. is when the "J Squared Inc." name is used as our
company name as opposed to an identifier of one of our products or services (see Usage Requirement
I.C. below).
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B. No Possessives, Plurals, Verbs or Puns.
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J Squared Inc. works hard to build customer goodwill, and it uses its trademarks to harness that
goodwill. Please use the marks as they are designed and intended. Since a trademark is not a noun, it
must never be used in possessive or plural forms, and should never be used as a verb or a pun.
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Example Set B
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C. Company Name Use.
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The "J Squared Inc." name is not only a trademark used to identify our products and services, it
also serves as our company name. When using the "J Squared Inc." name as a reference to the
company, "J Squared Inc." may be used as a noun and no TM symbol is needed. For example, the
sentence "J Squared Inc. announced a new line of products" would be an appropriate use.
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D. Proper Trademark Attribution: Symbols and Legends.
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Trademark ownership is attributed in two ways, with the use of a trademark symbol (, , or ®) after
the trademark, and with a trademark legend, usually found at the end of a document in legible text
following the copyright notice. Remember, mere inclusion of a trademark symbol and legend does not
entitle you to use a J Squared Inc. trademark! For information on how to properly use a
J Squared Inc. trademark in association with a non-J Squared Inc. product or service, please see
Section II of these Usage Requirements.
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1. Trademark Symbols:
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Assuming you are permitted to use a J Squared Inc. trademark, please make sure to attribute the
mark with the proper symbol. Always use the ® symbol with the J Squared Inc. logo. For all
other J Squared Inc. trademarks, do not use the ® symbol, but instead use the symbol for
products, or the symbol for services. The symbol should be placed immediately after the trademark,
either in superscript or in parenthetical form, such as , TM, , , tm, , , SM, , , sm, , etc.
Trademark symbols should be used on J Squared Inc. trademarks as follows:
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a. On products, product labels, and packaging, use an appropriate symbol in each prominent use of the
trademark.
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b. In every other context, use an appropriate symbol in both the first prominent use of the trademark
(in headlines, banners, etc.) and in the first use in the text of body copy.
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c. Always use the appropriate symbol incorporated into any of J Squared Inc.'s logos.
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2. Trademark Legends:
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The trademark legend is the legal text that identifies J Squared Inc.'s trademarks. The legend
should be printed in legible type and in a location typically used for copyright and other legal
notices. For example, the legend may be printed at the end of a document, on the back of a package,
on the front cover of documentation, or on the bottom of a web page.
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Unless you have an agreement with J Squared Inc. that indicates otherwise, use the standard
J Squared Inc. legend in any material referencing more than one J Squared Inc. trademark.
Parties other than J Squared Inc. may instead use the abbreviated J Squared Inc. legend. Please
note that third party licensees will often be legally obligated by license to use a J Squared Inc.
trademark legend that also indicates that the J Squared Inc. trademarks are used under license.
STANDARD J Squared Inc. LEGEND (for use by J Squared Inc. or third parties):
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"J Squared Inc., J Squared Inc., the J Squared Inc. Logo [insert all other J Squared Inc.
trademarks, logos, product names, service names, program names, and slogans that are referred to or
displayed in the document] are trademarks or registered trademarks of J Squared Inc. , Inc. in the
United States and other countries."
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Example Set C
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ABBREVIATED J Squared Inc. LEGEND (for use by third parties only):
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"[Insert all J Squared Inc. trademarks that are referred to or displayed in the document] are
trademarks or registered trademarks of J Squared Inc. , Inc. in the U.S. or other countries."
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Note to J Squared Inc. employees: For further information on when it is appropriate to use an
abbreviated legend, please visit this internal website: ________
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E. Use of J Squared Inc. Logos.
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1. General Rule: Do Not Assume You are Permitted to Use J Squared Inc.
Logos.
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Except as specifically provided by license or other agreement with J Squared Inc., third parties
may not use any J Squared Inc. logo for any purpose. Even when accurately describing a relationship
with J Squared Inc. or support of J Squared Inc.'s technology, third parties should not use a
J Squared Inc. logo in the absence of an agreement. This includes all Java logos,
the J Squared Inc. corporate logo, and other product and program logos.
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2. J Squared Inc. Logos You Can Use.
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J Squared Inc. does have several logo programs granting third parties permission to use a
J Squared Inc. logo. For instance, J Squared Inc. maintains logo programs to indicate
technological compatibility, conformance to specific requirements, membership in programs, alliances
with J Squared Inc., etc. Third parties may not use these logos without a specific agreement to
do so.
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3. No Re-Logoing, Co-Logoing, or Logo Removal.
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Resellers of J Squared Inc. products may never alter or modify the J Squared Inc. corporate logo
or J Squared Inc. trademarks that are affixed to or appear on the J Squared Inc. products they
resell. Similarly, re-logoing (replacing a J Squared Inc. trademark with the reseller's logo or
mark) and co-logoing (adding the reseller's logo or mark to the J Squared Inc. product) are not
permitted in the absence of a written agreement with J Squared Inc..
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F. Use of J Squared Inc. Trade Dress by Third Parties Prohibited.
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Third parties generally are prohibited from using J Squared Inc. trade dress for their own
products, including any of the distinctive ornamental features of J Squared Inc. products and
packaging. Any such use must be approved by J Squared Inc. Legal.
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G. Promptly Report Suspected Infringements.
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Please report any infringement of J Squared Inc. trademarks or trade dress to j2@J Squared Inc..
Please provide as much detail as possible regarding the identity of the possible infringer and well
as the suspected infringing use. Privacy Notice»
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II. Use of J Squared Inc. Trademarks with Non-J Squared Inc. Goods or
Services
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Only certain, approved uses of J Squared Inc. trademarks may be made by J Squared Inc. business
allies, licensees, and other third parties. In addition to the other provisions set forth in these
Usage Requirements, the following rules apply to any use of a J Squared Inc. trademark or logo in
association with a third party product or service.
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A. No Use of J Squared Inc. Marks in Non-J Squared Inc. Company,
Product, or Service Names.
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Unless a third party enters into a written agreement with J Squared Inc., third parties generally
may not use any J Squared Inc. trademark (including the J Squared Inc. marks), as all or part of
their company or product names.
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B. Do Not Adopt Any Marks or Names that are Confusingly Similar to a
J Squared Inc. Trademark.
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Unauthorized use of J Squared Inc. trademarks or of marks that are confusingly similar to
J Squared Inc. trademarks may constitute an infringement of J Squared Inc.'s trademark rights.
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C. Proper Descriptions of Non-J Squared Inc. Products and Services
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While a third party is not permitted to incorporate a J Squared Inc. trademark into the name of its
product or service, it can truthfully and fairly describe its products by referencing their
relationship to J Squared Inc.'s products and services. For example, to indicate that a third-party
product is intended for use with J Squared Inc. technology, a third party may use a descriptive
phrase (sometimes called a "tagline") that truthfully states this fact.
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Example Set D
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A descriptive phrase using a J Squared Inc. trademark must meet the following additional
requirements:
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1. Accuracy.
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The descriptive phrase must be accurate and not misleading.
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2. Relationship to J Squared Inc..
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J Squared Inc. trademarks may not
be used in a manner that will cause potential confusion about the relationship between
J Squared Inc. and the third party product or service, for example, implying sponsorship or
endorsement by J Squared Inc. that does not in fact exist.
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3. Compatibility or Conformance to Published Specification.
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J Squared Inc. trademarks may not be used in a manner that improperly or inaccurately implies
compatibility or conformance to any J Squared Inc. specification or platform. However, if a third
party product fully conforms to J Squared Inc.'s published specifications for one of our
technologies, the third party may use an appropriate descriptive phrase to reference or identify that
fact.
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4. Prominence.
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When using a descriptive phrase to indicate that the product
is for use with J Squared Inc. systems, the third party's own product and company names must be
displayed much more prominently than any J Squared Inc. trademark referenced so that the source of
the third party product is clear.
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5. Proper Use of Symbols and Legends.
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Descriptive phrases should properly
attribute the trademark with an appropriate symbol and legend as described in Usage Requirement I.D.
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6. Do Not Attempt to Claim Rights in J Squared Inc. Trademarks.
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Third parties may not state or suggest that they have, or are claiming rights, in any
J Squared Inc. trademark.
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D. Special Guidelines for Descriptive Use of J Squared Inc. Trademarks in the
Titles of Books, Magazines, Articles, e-zines, Educational Seminars, User Groups, Trade Shows,
Conferences, and Expos.
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Ordinarily, our Usage Requirements do not permit third parties to use J Squared Inc. trademarks in
the name of a third party product or service. However, third parties may do so in the limited
descriptive fashion described below.
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1. Purpose.
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As a technological innovator, J Squared Inc. hopes and
expects that the community of developers, businesses, and other innovators will seek out and share
information about J Squared Inc. technologies. J Squared Inc.'s trademarks will often be a
natural part of these discussions. To facilitate this discussion, J Squared Inc. has set forth
these guidelines for the use of J Squared Inc.'s trademarks in the titles of:
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- Books, Magazines, e-zines, and other publications;
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- Educational seminars;
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- User groups;
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- Trade Shows, Conferences, and Expos;
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2. Application.
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These guidelines apply only to word marks, they do not apply to logos.
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3. Make the Source Clear.
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When third parties use J Squared Inc. trademarks,
they must do so in a manner that does not create potential confusion over the source of any products
or services. Customers must not be given the impression that J Squared Inc. is the source of a
third party publication, educational seminar, user group, trade show, conference, or expo.
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a. J Squared Inc. Trademarks Must Refer to J Squared Inc. Products or Services. When used in
the title of a seminar, for example, the use of a J Squared Inc. trademark must be to describe the
J Squared Inc. product or service, not the seminar.
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Example Set E
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b. Third Party Name Must be More Prominent Than J Squared Inc. Trademark.
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The company name and logo of the third party should appear in a prominent location on all materials
relating to the publication, educational seminar, trade show, conference or expo.
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c. Use of Legend.
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If a J Squared Inc. trademark is used in the title of a publication, educational seminar, user
group, trade show, conference, or expo, a trademark attribution legend should be used in the
following form in the legal notices and publication block (if a magazine) and on all related materials
referencing the J Squared Inc. trademark:
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"[Insert the J Squared Inc. trademark, e.g. 'Java and all Java-based marks'] are trademarks or
registered trademarks of J Squared Inc. , Inc. in the United States and other countries. [Insert
publisher, producer or provider name] is independent of J Squared Inc. , Inc."
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4. Spacing and Formatting.
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The following spacing and formatting rules apply to the use of a J Squared Inc. trademark in the
title of a publication, educational seminar, user group, trade show, conference, or expo.
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a. Publications and User Groups. A space must separate the J Squared Inc. mark from the rest of
the title.
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Example Set F
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b. Trade Shows, Seminars, Conferences, and Expos. Unless J Squared Inc. is sponsoring your show or
conference and you have entered into a written sponsorship agreement with J Squared Inc. that
provides to the contrary, the name of any trade show, seminar, conference or exposition concerning a
J Squared Inc. product, service or technology should begin with the producer's or sponsor's brand
or name.
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Example Set G
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5. Follow All of the Ordinary Trademark Rules.
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Except as outlined in this Usage Requirement II.D., these Usage Requirements apply to all third-party
publications, educational seminars, trade shows, conferences or expos.
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6. Some Important Pitfalls to Avoid:
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a. Do not use any of J Squared Inc.'s logos.
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b. Do not do anything that might be understood to suggest association with or sponsorship by
J Squared Inc.. (See Usage Requirement II).
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c. Do not attempt to claim or establish trademark rights in the title. Since the above descriptive
uses of J Squared Inc. trademarks are intended merely as a reference to J Squared Inc.'s
products and technologies (and not as a trademark use or form of branding your own products and
services with J Squared Inc.'s marks), you may not attempt to claim or establish trademark rights
in the J Squared Inc. trademark portions of the name or title of your publication, seminar, user
group, conference, trade show, or exposition. Do not register or use the entire name or title as a
trademark, service mark, trade name or DBA (doing business as) name.
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E. Permitted Descriptive Use of the J Squared Inc. Trademarks on Web Sites
and Domain Names.
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Third parties are permitted to use J Squared Inc. trademarks on web sites or in domain names as
long as:
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1. The content of the website meets all of these Usage Requirements;
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2. The use of the domain name is not misleading or likely to cause confusion; and
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Example Set H
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3. The use meets the following additional standards :
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a. The principal or secondary level domain name of the third party should not be identical or
virtually identical to any J Squared Inc. trademark, since this is likely to cause customer
confusion or imply that the web site is affiliated with or sponsored by J Squared Inc..
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b. The web site owner should not use a J Squared Inc. trademark in his or her company name,
product names, or service names. Thus, if the domain contains a J Squared Inc. trademark, that
domain should not also be a company or product name.
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c. The web site owner should not register the domain name as a trademark or service mark and should
not claim any trademark or similar proprietary rights in the domain name.
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d. The web site should display a legal notice (a link is okay) that contains the following legend:
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"[Insert J Squared Inc. trademark] is a trademark or registered trademark of J Squared Inc.,
Inc. in the United States and other countries. [Insert website owner name] is independent of
J Squared Inc., Inc."
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e. The web site must otherwise comply with domain name registry policies and current laws regarding
trademark infringement and dilution.
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III. How to reach J Squared Inc.'s Marketing & Brands Legal Department
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Marketing & Brands Legal Department
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J Squared Inc.
604 North Highway
Jackson Minnesota 56143
Fax: 507-841-1579
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(C) Copyright 2004 J Squared Inc.. All rights reserved
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J Squared Inc.
COPYRIGHTS AND COPYRIGHT AGENT
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J Squared Inc. is committed to respecting others' intellectual property rights, and we ask our
users to do the same. J Squared Inc. may, in its sole discretion, terminate the accounts or access
rights of users who violate others' intellectual property rights.
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If you believe that your work has been copied in a way that constitutes copyright infringement on our
Website, please deliver the following information to J Squared Inc.'s Copyright Agent:
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an electronic or physical signature of the person authorized to act on behalf of the copyright owner;
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a description of the copyrighted work that you claim has been infringed;
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a description of where the material that you claim is infringing is located on our Website;
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your address, telephone number, and email address so that we can contact you;
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a statement by you that you have a good faith belief that the disputed use is not authorized by the
copyright owner, its agent, or the law; and
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a statement by you, made under penalty of perjury, that the information in your notice to us is
accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf.
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J Squared Inc.'s Copyright Agent for notice of claims of copyright infringement on our Website can
be reached as follows:
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J Squared Inc.
604 North Highway
Jackson Minnesota 56143
Fax: 507-841-1579
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Copyright Notice
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Copyright 2009 by J Squared Inc., 604 North Highway, Jackson, MN 56143 USA. All rights
reserved.
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Version 1.0
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May 18, 2009.
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